Why Register A Trademark?

This pleases customers and ensures that they stick to the brand they love by knowing everything about the brand and all the products it launches from the internet. Your company name can be your most important asset: it tells people who you are and what you do. This is important because when others start looking for brands for their own brands, they will see that it is taken from them. A primary geographical descriptive mark simply identifies the geographical origin of the goods or services.

Each company should be under a different name, preferably with a clearly different logo. I understand that the data I submit will be used to provide me with the products and/or services described above and communications relating thereto. Start selling online for a limited time and enjoy 3 months of Shopify for $1/month on selected plans – the offer ends on 07/21. While not all law schools offer this service, it’s worth checking to see if you can save on legal fees. In some cases, you’ll need the date of the first time the mark was used, as well as photos of your brand used with the goods and services you’ve chosen. You must specify the type of legal entity of your corporation, as if it were an LLC or corporation.

We disclaim all liability with respect to actions taken or not taken on the basis of any or all content of this website to the extent permitted by law. Do not trade or refrain from trading on this information without seeking professional legal advice. Sagacity Legal is a Florida-based company that works with service-oriented small business owners, who want to minimize their legal risk so they can focus on reaching their full potential. After you’ve completed your research to ensure that no other company is currently using your preferred company name, you’ll need to prepare and submit your application. You may want to consult an attorney to make sure your application is free from errors and to help you meet the filing deadlines and other important dates. Keep in mind that the more you differentiate your brand from others in your industry, the easier it will be to protect it.

As with state registries, it’s important that no one else has the same trademark federally registered for the same type of business. You may be able to protect your business name by registering it as a state mark, a federal trademark, or both. The most important factors are where you use the trademark, how you use the trademark and what legal ddloop protection you want. First, that your business is adequately protected in the countries in which you operate or in which you intend to operate, and second, that your business is protected in all categories of services or products you provide. Industry Malaysia provides professional services for local and foreign companies entering Malaysia.

You can identify different categories (“classes”) to apply for registration. You can also add new categories as your business expands in the future. It is important to understand the different trademarks and applications under which each part is registered so that you do not submit an incorrect application.

Choose a name and logo that clearly identifies your business and protects you from competitors. On the other hand, a copyright protects an original work of authorship, such as a book, song or film. A copyright can be registered with the United States Copyright Office. Desirae is a senior product marketing manager at Shopify, and she doesn’t have chills when it comes to helping entrepreneurs grow their business. We speak with Christina Scalera, lawyer and founder of The Contract Shop, which sells contract templates to creatives and entrepreneurs.

Brands with a better recognisability and often develop a positive image with people. This is why candidates are more inclined to such brands to get employment. Not only recruitment, but retention can also be easier given the positive image of the brand in the market. I liked the blog, it showed me what is “Trademark” on behalf of a company and how to find the source of the products and find customers. Get free online marketing tips and resources delivered straight to your inbox.


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