Local SEO can lead to higher rankings, allowing your brand to become more visible and trustworthy in the eyes of potential buyers. Local SEO is all about optimizing your website for specific geographic locations. This may include optimizing your website for specific keywords relevant to your location or adding local business listings to your website. The goal of local SEO is to make your website more visible to local search engines.
Local events can include business listings in business directories such as Citysearch, Yelp reviews, or information displayed at the local chamber of commerce. While these listings use backlinks to connect searchers to your site, they also serve another purpose. The number of clicks from local search results to business websites is decreasing. Reviews can help your rankings, but more importantly, positive reviews drive more leads and conversions. In this lecture, Darren will teach you the latest strategies and tactics to improve your review game on Google and other important sites so that consumers choose your business over the competition.
This keyword research helps optimize website content and landing pages for local search rankings. One of the advantages of getting higher rankings in the SERPs is creating brand awareness. SEO helps small business owners create fast, robust, and easy-to-use websites that rank higher in search engines, which in turn helps attract more qualified leads to their sites and ultimately increases conversion rates.
With more searches on mobile devices than ever before, using mobile, local SEO is a must. That’s why it’s important for businesses to manage their local listings so they can control the spread of data to other websites. If your company’s name, address, phone number, or website is incorrect and this data circulates on the internet, it can hurt your rankings, traffic, and revenue. This should also be taken into account in your content marketing and link building strategy. It’s important to conduct keyword research for each geographic region to determine which keywords support local rankings for each area. For example, an insurance agency in Oklahoma has a very different set of keywords about storm damage coverage than an agency in Florida.
In the case of local SEO, these referral sites can be locally targeted websites and directories to support local search rankings. In addition to rankings, improving your presence in these directories means that your business can be found by a wide audience of local search engines. Local SEO is becoming increasingly important as search engines change the way they use search engines. There has been a steady increase in searches with “near me” and being done on mobile devices since the early 2010s and this trend doesn’t seem to be slowing down anytime soon. With more searches happening on mobile devices, users often don’t want to click through a website to find basic information.
And nothing explained or shown in this article (i.e. using Schema Markup) limits the global ranking of your website. Still, however, you wouldn’t expect a landing page specific to the location Google Business Profile of a business location in the UK to qualify for a local search in the US. Location landing pages are extremely important to local businesses, but they are often repetitive and uninteresting.
Competition is certainly an integral part of the equation, but it can also be beneficial to form alliances or friendly ties with neighboring companies. This can be useful for your brand in situations where another company wants to cross-promote products or if a brand refers its business to its customer. Another situation is if you run a coordinated marketing campaign that can benefit you in your neighborhood, for example.
Learn more about the benefits of implementing a local SEO campaign for your business. It takes more than just local landing pages and the right keywords to get to the top of Google in local search results. Your business needs local inbound links for the most impactful local SEO campaign. Backlinks help you create the domain authority for your business website and tell Google that your website is recognized by other local businesses. Local SEO is a digital marketing strategy that helps local businesses and service area businesses outperform competing businesses on Google within the same region.