Video marketing is one of the strongest and most useful tools you should use in your marketing strategy. Nowadays, more and more companies are recognizing the enormous potential of content video marketing. As a result, potential customers are less likely to read your content if it is in the form of a long-written blog; instead, they’ve proven to be more receptive to visual content. What makes video marketing more powerful is relativity.
We recently published an infographic about how powerful the video will be. This has been a year of complete video revolution for marketers. According to Wyzowl’s statistics, 63% of businesses have started using video content marketing. Of these, 82% of companies believe that video marketing is an important part of their strategy. The video is progressing fast and will reach new heights faster than we think. This trend is driven by 83% of companies believing that video marketing gives them a good ROI.
The convenience of constantly having a media station in your pocket makes it likely that your video content will have the best return on your investment. The video is also resilient, which means you can add subtitles to the content while you’re still. This strategy is great for users who like to visualize something but don’t disturb others around them. In fact, Facebook generates more than eight billion visits every day, 85 percent of which are without sound.
This cloud-based video creation platform is ideal for creating high-quality video content for your business. Facebook and Instagram encourage live video on platforms and give you much more exposure for your marketing efforts than a plain text post or a regular image ad. AMA live videos are a great idea to answer customer questions in real time.
Well-designed marketing videos present your service or product in a conversational way. The advantage is that the customer feels that connection one-on-one, and that builds their trust. The above reasons should be enough to show you why video marketing is so powerful.
Consumer preference will lead to the explosion of video in content marketing. Video will be used more for conversion and lead generation. This is where video can affect sales in later stages: explainer videos, video ads, etc. will be a crucial part of your marketing efforts if the goal is to convert. People buy products video marketing blaster review online after viewing and reading reviews. Video marketing is one of the most powerful and efficient ways to reach customers and promote your business. Video can be used in a variety of ways, from creating short ads that are placed on social media to producing longer videos as part of a comprehensive marketing strategy.
The more views a video gets, the more likely it is to be shared on social media platforms, generating even more visits and potential leads. In addition, additional research has shown that marketers not only believe in the power of video marketing, but that consumers are also looking for it. 84% of the customers surveyed indicate that marketing videos often convince them to invest in a product or service. They are also more likely to share videos compared to other forms of content. Cisco has even reported that by 2022, online traffic will consist mainly of video content, about 80% of everything. The main reason video marketing is so powerful and effective is that people love to watch videos.
Video marketing is a great way to build that relationship and a great way to build your company’s credibility and trust. It’s the fastest way to reach your target audience compared to any other medium, for example, a blog or website. They want to buy from someone else who looks like them. In short, people want to do business with people and not with an unknown company without a familiar face behind it. At Loyel Media, we offer a range of digital media services, including video marketing, to help you successfully reach and engage consumers. Since 1997, our advertising campaigns and marketing content have helped clients elevate their brands through digital platforms and grow their business.