Now that you know what to look at, you can easily compare it to a competence analysis template. At the top of the target market, price, USP, social media presence, distribution method, sponsorship, influencers, etc. Then to show you what I mean, I started a comparison between Coca-Cola and its main competitors. I think you have a global idea of how many Facebook followers your competitors have, how often they tweet. Listening on social networks provides deeper and more valuable information for the digital consumer.
Regardless of your industry or product, your company probably has dozens of rivals, some of them direct competitors, some indirect competitors and some of them ambitious competitors. One way to show how your product succeeds compared to its alternatives is to create a competitive comparison home page for your website. These pages are designed to publicly present a fair and complete comparison between two or more competing products in a market. The results and ideas of a product comparison should provide guidance and clarity to the company on how to position themselves in the market and what competitive advantage and gaps they can have. Results should not dictate a list of features you need to develop just because your competitors’ products have them and you don’t.
In this post I will explain how to write winning product comparison posts. When sketching and creating your competitive comparison homepage, don’t forget to be strategic with your approach and include all the content, components and companies you choose. Don’t lose control of why you do it: position your business in the best possible way and give readers an honest and comprehensive comparison of your product alternatives.
It can also help convince frustrated customers ready to leave their competitors. So while SEO traffic isn’t the highest for these keyword phrases, ROI tends to make it one of the first content strategies to prioritize. NETGEAR NIGHTHAWK C7000 Startups such as Intercom, Podia and Decibite use comparative advertisements and combine them with content marketing. They do this by creating landing pages that point to comparison keywords to win comparison buyers.
Your product comparison template should help guide how users are currently solving their pain points. One way to do this is to explore and understand all the alternative solutions available on the market. This means, among other things, that you benefit from your direct and indirect competitors.
Comparison tables are often misinterpreted as tools for e-commerce only. It is true that the most common cases of comparison tables are for cheap to expensive consumer goods, especially electronic products . But the comparison tables are equally suitable for services, membership levels, price packages, software functions, tuition fees or locations. They can be used to compare comparable elements of the same organization or to compare an organization’s products with those of a competitor. These are all products that are considered competitors of the product and people are looking for comparative publications.
Now all I have to do is analyze the organic competitiveness of these keywords and hopefully lead them to my blog posts. SEMrush offers a competitive research solution for your entire business. With an extensive set of tools, marketing managers will have an overview of the competitive landscape of each industry and break through a typical mix of marketing in the market. The available data will form a basis for tactical decisions in SEO, advertising, content and social media marketing, affiliate and association management, public relations and media purchases.