Divide the screen into three sections horizontally and three sections vertically. The four points where the lines meet are good spots for you to place your subject. Unless your subject is speaking directly to Video production DC the camera, avoid positioning them in the very middle of the frame. The actual “production” part of the video production process should be fairly short and simple if you’ve done your pre-work and planned.
Video content is an integral part of most marketing strategies today. In fact, HubSpot reports that 85% of businesses use video nowadays. Brands have started to rely heavily on videos as a direct result of their customers’ desires. Explainers, tutorials, live streams, and other video types have largely replaced text-written content. Now, companies need video production tips to ensure they create the best experience for their viewers.
Platforms like Facebook, Twitter, and LinkedIn, which traditionally focused on text-based or static image content, are embracing video. Even the historically image-heavy Instagram is reprioritizing video content. Here are our tips for creating video that’s successful on social media. Here are our tips for creating video content that’s successful on social media. Use lapel or lavaliere microphones — both of which are hands-free — when shooting sit-down interviews, or use microphone and boom setups for bigger shots.
Close off your filming area by shutting doors or set up temporary sound barriers by hanging blankets just outside of camera view. Professional editing software can eliminate some buzz by eliminating certain sound frequencies, but this effect can make voices sound metallic. Congratulations, you’ve reached the end of your recording journey. During this last phase, you need to ensure that your video gets your message across and is to the point. Not making this extra effort can mean the difference between a merely adequate product and a more polished and professional piece.
Professional crews use most of their setup time creating natural looking light and relatively little time shooting the actual scene. This technique uses a main light , fill light to fill shadows created by the key light and hair light, which, as the name suggests, lights the hair. Take time to familiarize yourself with the equipment you will use. This includes smartphones/digital cameras, software, lighting and audio equipment.
For a breakdown of smaller handheld recorders check out this B&H Buyer’s Guide. Audio should be captured using a separate microphone whenever possible to ensure quality. Cameras come with built-in microphones, but it is best to use a wired or wireless mic for your interview subject .